A pink water lily blooming on a pond with dark water and lily pads in the background.
A woman with long wavy brown hair, wearing a gray shirt and a black jacket, standing outdoors with a blurred green forest background.

Rooted in Wellness. Built for Local. Anti-Corporate by Design.

Social Media, Meta Ads & Content Creation for Wellness Brands.

You’re not just offering a service — you’re helping people live better through movement, mindfulness, and holistic health. But keeping up with content, showing up online, and reaching the right people can be overwhelming when you’re also running the day-to-day. That’s where I come in.

I provide social media management, Meta ads, content creation, and strategy sessions designed specifically for wellness-led brands. Whether you’re a yoga teacher, trainer, med spa owner, or natural product maker, I’ll help you clarify your message, connect with your audience, and grow your online presence.

I’m Nicole Ferber — a wellness-focused marketer, social strategist, and founder of NKTF Wellness Marketing. I’m the friend who reads every label, attempts homemade everything and brings that same care and intention to the brands I support.

After years in corporate marketing, I realized my passion belonged with small businesses, not big brands. My approach is strategic, grounded, and centered on amplifying the meaningful work you’re already doing.

Whether you need ongoing support, a one-time content shoot, or strategic direction for your marketing, my services are built to meet you where you are — and move you forward.

Book a Call

How We Can Work Together:

Choose the level of support that fits your brand — from one-time strategy intensives to full-service social media and ads management.

Monthly Services:

*All monthly packages require the Onboarding & Strategy Package prior to the start of services.

  • Strategic, high-quality social media management for wellness-led small businesses ready for consistent, intentional growth.

    Includes:

    • 8-10 Custom Posts per Month

    • 4-5 Stories per Week

    • Community Management (3x/week)

    • Monthly Performance Report

    • Bi-Weekly Check-Ins & Email Access

    • Client-Provided Content or Optional Mini Content Shoots

    • Mini Content Shoot (45-60 min): $250

  • Strategic Meta ads management designed to scale visibility, attract aligned customers, and drive measurable conversions.

    Built for wellness-led brands ready to move beyond boosted posts and into intentional, performance-driven advertising.

    Includes:

    • 2 Ad Campaigns Per Month

    • Advanced Audience Targeting

    • Ad Creative & Strategic Copywriting

    • Creative Direction for New Ad Assets

    • Weekly Campaign Optimization

    • Monthly Performance Report

    • Mini Content Shoot (45-60 min): $250

    • Additional Campaigns: $350 per campaign

    • Additional Ad Account Management: $750 per ad account

    Ad budget is separate and paid directly to Meta. 

  • A full-service monthly package combining strategic social media management and performance-driven Meta ads — built for wellness-led brands ready for aligned, scalable growth.

    Organic connection meets paid visibility — working together to build trust, attract the right audience, and convert consistently.

    Includes:

    Social Media

    • 8–10 Custom Posts Per Month

    • 4–5 Stories Per Week

    • Community Management (3x/week)

    Meta Ads

    • 1–2 Ad Campaigns Per Month

    • Advanced Audience Targeting

    • Ad Creative & Strategic Copywriting

    • Creative Direction for Ad Assets

    • Weekly Optimization

    Admin

    • Monthly Performance Report

    • Bi-Weekly Check-Ins

    • Priority Email Access

    • Client-Provided Content or Optional Content Shoots

    • Mini Content Shoot (45-60 min): $250

    • Additional Campaigns: $350 per campaign

    • Additional Ad Account Management: $750 per ad account

    Ad budget is separate and paid directly to Meta. 

  • *All monthly services require this packageprior to the start of services.

    This foundational phase ensures your monthly content and ads are built on clear direction and aligned messaging.

    Includes:

    • Brand & social audit

    • Target audience refinement

    • Messaging & positioning clarity

    • Profile optimization (bio & highlights)

    • Content pillars framework

    • Creative direction & shot guidance

    Monthly management begins the following month.

One-Time Intensives:

  • A one-time clarity intensive for businesses who want clear direction, stronger messaging, and a confident social presence — without committing to monthly management.

    Includes:

    • 60–90 minute deep dive strategy session

    • Full Instagram & Facebook audit (what’s working, what’s not, what to change)

    • Bio rewrite & keyword optimization

    • Refined content pillars tailored to your brand

    • Brand voice & messaging direction

    • 30-day content plan (8–10 mapped ideas with example hooks)

    • 5–7 page action roadmap PDF delivered within 5 business days

Let's Talk Social!
Flat lay of workspace with a notebook, pen, smartphone, wireless earbuds, a potted plant, and a yoga mat, centered around the text 'Marketing for Wellness Brands'.

Work with me and join the Local First Movement — a simple concept that strives to put small business at the forefront.

Based in Monmouth County, NJ — serving wellness brands nationwide.

Current & Previous Clients

Logo for 'Hook'd Up' mobile IV hydration service, featuring a hook with an IV bag.
Text reading 'The COLOR Blue' with color blocks and a dark blue background.
Logo of Plumbing company named Plumbco, with the words Plumbing and Heating, and a water droplet symbol
A colorful logo with the words 'Chick & Sprout' in green and pink, featuring a small sprout with a pink chick's head on top of the letter 'i' in Chick.
Logo for Freddy G's Fitness with text, a large letter F and G, and a dog illustration, on a black background.
The word "HOMBREBODY" written in large, stylized brown letters.
Pizza Parlor logo with the words 'Pizza, Sandwiches, Salads' underneath.
Logo with green mountain silhouette, white letter 'R' inside a black square, and the word 'RECLAIM' below.
A book titled "Post Pardon Me" by Suzanne Yatim Aslam, featuring an illustration of a woman sitting cross-legged and reading a book inside a birdcage, with a light blue background.

  • "Nicole is AMAZING! She is extremely easy to work with, takes your ideas and creates amazing posts from them, handles any problems that may arise and has a great sense of humor! 10/10 would recommend!"

    - Becca, Blue Co. Warehousing

  • Close-up of eucalyptus leaves in a wooden planter.

    “NKTF has been a key partner in the growth of our post-construction cleaning business. Nicole provided marketing, social media, and statistical expertise supporting our advertising strategy. She researched our industry and provided ideas and 'out-of-the box' advertising approaches. Our footprint on Facebook and Instagram has grown exponentially as a result of Nicole's creative approach to marketing, creating inspiring video reels and social media posts. She reviewed monthly performance reports with us enabling our business to assess future growth opportunities. We highly recommend NKTF Social Media Solutions for your business, it will be worth your investment!”

    - Karen Egan & Cira Nickerson, Coastal Construction Finishers

  • Close-up of trailing eucalyptus leaves in a wooden planter, with a partially visible decorative ceramic plate to the left.

    “I’ve absolutely loved partnering with Nicole for my Instagram and Facebook ads. She can do it all totally by herself, or she can perfectly integrate any ideas or feedback I have! This allows me to be just as involved as I want or have time to be. She's also increased my subscriber list by 50% in just one month with her ads. Plus she's super fun to work with! I'd highly recommend Nicole!”

    - Caroline, Chick & Sprout

  • Close-up of green eucalyptus leaves growing out of a wooden planter, with a partly visible ceramic object on the side.

    "Nicole has been amazing. I'm tech illiterate and couldn't have launched my second edition without her. With her support I became a bestseller! My work is in postpartum depression and even though this is something Nicole hasn't experienced, she managed to do so much research that when she assisted or even wrote the copy for social media posts, it sounded exactly like something I would write. I was beyond impressed."

    - Suzanne Yatim, Post Pardon Me

Client Content Shoots

  • A person standing on a ladder cleaning the top of a stainless steel refrigerator in a modern kitchen with navy blue cabinets.
  • View of a staircase landing with wooden steps, white paneled walls, black metal railings, a large window showing house rooftops, green trees, and a distant ocean view, with wall-mounted lights on either side.
  • Modern bathroom with white freestanding bathtub, black vanity, wall-mounted lighting, and marble flooring.
  • Two people cleaning blue kitchen cabinets. One person is standing on a ladder, wiping the top of a cabinet, while the other is at the sink preparing cleaning supplies.
  • Empty room with white walls, wooden floor, two windows showing green foliage outside, ceiling fan, and recessed lighting.
  • Two women in white hoodies and caps standing in a modern kitchen, smiling.
  • Modern bathroom with a glass shower enclosure, wooden cabinets, and white tile flooring, illuminated by hanging geometric pendant lights.
  • Modern shower with silver fixtures, marble-tile walls, and a built-in shower niche.
  • White construction van parked in front of a multi-story residential building with gray shingles and white trim, under a clear blue sky.
  • A brindle-colored bulldog laying on a multicolored blanket indoors, looking at the camera with a relaxed expression.
  • A large, brown and gray bulldog lying on a colorful blanket, looking at the camera with a slightly open-mouthed expression inside a house.
  • A brown and brindle-colored dog lying on a multicolored blanket on a couch in a living room, looking at the camera.

Let’s connect on Instagram — @nktfsocialmedia

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