Rooted in Wellness. Built for Local. Anti-Corporate by Design.

Social Media Strategy, Meta Ads & Content for Wellness Brands.

Helping wellness-led businesses clarify their message and grow online with intention.

Not sure where to start? Let’s talk through what would be most helpful for your business.

Hey, I’m Nicole — founder of NKTF Wellness Marketing.

Outside of work you’ll usually find me practicing yoga, cooking, gardening, or spending time with my dogs Bruce & Nellie. I’m also that friend who always has to flip the package over to read the ingredients.

That same mindset carries into the way I approach marketing. I believe thoughtful brands deserve thoughtful strategy — especially businesses rooted in wellness, movement, and natural products.

My approach is strategic, grounded, and designed to amplify what you’re already building.

How We Can Work Together:

Strategic, high-quality social media management for wellness-led small businesses ready for consistent, intentional growth.
Includes:
- 8-10 Custom Posts per Month
- 4-5 Stories per Week
- Community Management (3x/week)
- Monthly Performance Report
- Bi-Weekly Check-Ins & Email Access
- Client-Provided Content or Optional Mini Content Shoots
• Mini Content Shoot (45-60 min): $250
Strategic Meta ads management designed to scale visibility, attract aligned customers, and drive measurable conversions.
Built for wellness-led brands ready to move beyond boosted posts and into intentional, performance-driven advertising.
Includes:
- 2 Ad Campaigns Per Month
- Advanced Audience Targeting
- Ad Creative & Strategic Copywriting
- Creative Direction for New Ad Assets
- Weekly Campaign Optimization
- Monthly Performance Report
- Mini Content Shoot (45-60 min): $250
- Additional Campaigns: $350 per campaign
- Additional Ad Account Management: $750 per ad account
Ad budget is separate and paid directly to Meta.
A full-service monthly package combining strategic social media management and performance-driven Meta ads — built for wellness-led brands ready for aligned, scalable growth.
Organic connection meets paid visibility — working together to build trust, attract the right audience, and convert consistently.
Includes:
Social Media
- 8–10 Custom Posts Per Month
- 4–5 Stories Per Week
- Community Management (3x/week)
Meta Ads
- 1–2 Ad Campaigns Per Month
- Advanced Audience Targeting
- Ad Creative & Strategic Copywriting
- Creative Direction for Ad Assets
- Weekly Optimization
Admin
- Monthly Performance Report
- Bi-Weekly Check-Ins
- Priority Email Access
- Client-Provided Content or Optional Content Shoots
- Mini Content Shoot (45-60 min): $250
- Additional Campaigns: $350 per campaign
- Additional Ad Account Management: $750 per ad account
Ad budget is separate and paid directly to Meta.
*All monthly services require this package prior to the start of services.
This foundational phase ensures your monthly content and ads are built on clear direction and aligned messaging.
Includes:
- Brand & social audit
- Target audience refinement
- Messaging & positioning clarity
- Profile optimization (bio & highlights)
- Content pillars framework
- Creative direction & shot guidance
Monthly management begins the following month.

Monthly Services:

*All monthly packages require the Onboarding & Strategy Package prior to the start of services.

One-Time Intensives:

Ideal for businesses preparing to launch, reposition their brand, or build a stronger social foundation before investing in advertising.
Includes:
- 60–90 minute deep dive strategy session
- Full Instagram & Facebook audit (what’s working, what’s not, what to change)
- Bio rewrite, profile & keyword optimization
- Refined content pillars tailored to your brand
- Brand voice & messaging direction
- 30-day content plan (8–10 mapped ideas with example hooks)
- 5–7 page action roadmap PDF delivered within 5 business days
Because this is a deep-dive session, I only take on a limited number of intensives each month.
For businesses starting from scratch or refreshing their presence.
Includes Facebook and Instagram account setup with profile optimization, bio rewrite, link setup, highlight structure, account settings, and foundational configuration to ensure your accounts are positioned clearly and professionally from day one.
Most projects range from $350-$500 depending on the number of platforms and setup needs.

Book a Call

Based in Monmouth County, NJ — serving wellness brands nationwide.

Current & Previous Clients

A book titled "Post Pardon Me" by Suzanne Yatim Aslam, featuring an illustration of a woman sitting cross-legged and reading a book inside a birdcage, with a light blue background.

"Nicole is one of the most organized and timely people that I have ever worked with! She knows her craft and is constantly monitoring data to find ways to improve. Cannot recommend working with her enough!"

Emily Winters, Homebody Yoga
"Working with Nicole has been a great experience! She's always thinking one step ahead and consistently creates amazing content that speaks to our community and our overall brand. Cannot recommend her enough for all of your organic and paid social needs!"

Gianna, Blue Co. Warehousing
"Nicole is AMAZING! She is extremely easy to work with, takes your ideas and creates amazing posts from them, handles any problems that may arise and has a great sense of humor! 10/10 would recommend!"

- Becca, Blue Co. Warehousing
“NKTF has been a key partner in the growth of our post-construction cleaning business. Nicole provided marketing, social media, and statistical expertise supporting our advertising strategy. She researched our industry and provided ideas and 'out-of-the box' advertising approaches. Our footprint on Facebook and Instagram has grown exponentially as a result of Nicole's creative approach to marketing, creating inspiring video reels and social media posts. She reviewed monthly performance reports with us enabling our business to assess future growth opportunities. We highly recommend NKTF Social Media Solutions for your business, it will be worth your investment!”

- Karen Egan & Cira Nickerson, Coastal Construction Finishers
“I’ve absolutely loved partnering with Nicole for my Instagram and Facebook ads. She can do it all totally by herself, or she can perfectly integrate any ideas or feedback I have! This allows me to be just as involved as I want or have time to be. She's also increased my subscriber list by 50% in just one month with her ads. Plus she's super fun to work with! I'd highly recommend Nicole!”

- Caroline, Chick & Sprout
"Nicole has been amazing. I'm tech illiterate and couldn't have launched my second edition without her. With her support I became a bestseller! My work is in postpartum depression and even though this is something Nicole hasn't experienced, she managed to do so much research that when she assisted or even wrote the copy for social media posts, it sounded exactly like something I would write. I was beyond impressed."

- Suzanne Yatim, Post Pardon Me