Rooted in Wellness. Built for Local. Anti-Corporate by Design.

Social Media Strategy, Meta Ads & Content for Wellness Brands.

Helping wellness-led businesses clarify their message and grow online with intention.

Not sure where to start? Let’s talk through what would be most helpful for your business.

Book a Strategy Call

Hey, I’m Nicole — founder of NKTF Wellness Marketing.

Outside of work you’ll usually find me practicing yoga, cooking, gardening, or spending time with my dogs Bruce & Nellie. I’m that friend who can’t help herself but flip every package over to check all the ingredients.

That same mindset carries into the way I approach marketing. I believe thoughtful brands deserve thoughtful strategy — especially businesses rooted in wellness, movement, and natural products.

My approach is strategic, grounded, and designed to amplify what you’re already building.

How We Can Work Together:

  • Ideal for businesses preparing to launch, reposition, or fix what’s not working before investing more time or money into content or ads.

    This is a deep-dive session focused on getting everything aligned and moving in the right direction.

    Includes:

    • 60-90 minute strategy session (Zoom)

    • Full Instagram & Facebook audit (what’s working, what’s not, what to change)

    • Messaging & positioning refinement

    • Content direction & aligned content pillars

    • Brand voice clarity

    • 30-day content direction (8–10 mapped ideas with hooks)

    • Clear next steps based on your goals

    You’ll Walk Away With:

    • Clarity on what to focus on

    • A plan that actually makes sense for your business

    • Direction you can implement immediately

    📄 Includes a 5–7 page action roadmap PDF delivered within 5 business days

    Because this is a deep-dive session, I only take on a limited number each month.

    Because this is a deep-dive session, I only take on a limited number of each month.

  • Ideal for businesses who don’t need full strategy — but feel stuck, inconsistent, or unsure what to post.

    This is a focused session designed to simplify your content and give you a clear, doable plan.

    Includes:

    • 60-minute focused session (Zoom)

    • Content pillar refinement specific to your business

    • What to post (specific, personalized ideas — not generic prompts)

    • Simple structure for reels, captions, and posts

    • Guidance on how to create content consistently without overthinking

    • Direction on how your content can start attracting the right audience

    You’ll Walk Away With:

    • A clear understanding of what to post

    • A system to stay consistent

    • Content that feels aligned and intentional

    📄 Includes a simple content outline & notes after the session

  • Ideal for businesses starting from scratch or needing their profiles cleaned up and aligned before growing.

    This is a done-for-you service focused on getting your accounts set up properly and professionally.

    Includes:

    • Instagram & Facebook setup or refresh

    • Bio rewrite & keyword optimization

    • Profile alignment (photo, name, structure)

    • Link setup & call-to-action alignment

    • Highlight structure & organization

    • Account settings & foundational setup

    You’ll Walk Away With:

    • A clean, professional, and aligned profile

    • A strong first impression for new visitors

    • A foundation that’s ready for growth

    Most projects start at $500 and vary based on scope.

One-Time Intensives:

Monthly Services:

*All monthly packages require the Onboarding & Strategy Package prior to the start of services.

  • Strategic, high-quality social media management for wellness-led small businesses ready for consistent, intentional growth.

    Includes:

    • 8-10 Custom Posts per Month

    • 4-5 Stories per Week

    • Community Management (3x/week)

    • Monthly Performance Report

    • Bi-Weekly Check-Ins & Email Access

    • Client-Provided Content or Optional Mini Content Shoots

    • Mini Content Shoot (45-60 min): $250

  • Strategic Meta ads management designed to scale visibility, attract aligned customers, and drive measurable conversions.

    Built for wellness-led brands ready to move beyond boosted posts and into intentional, performance-driven advertising.

    Includes:

    • 2 Ad Campaigns Per Month

    • Advanced Audience Targeting

    • Ad Creative & Strategic Copywriting

    • Creative Direction for New Ad Assets

    • Weekly Campaign Optimization

    • Monthly Performance Report

    • Mini Content Shoot (45-60 min): $250

    • Additional Campaigns: $350 per campaign

    • Additional Ad Account Management: $750 per ad account

    Ad budget is separate and paid directly to Meta. 

  • A full-service monthly package combining strategic social media management and performance-driven Meta ads — built for wellness-led brands ready for aligned, scalable growth.

    Organic connection meets paid visibility — working together to build trust, attract the right audience, and convert consistently.

    Includes:

    Social Media

    • 8–10 Custom Posts Per Month

    • 4–5 Stories Per Week

    • Community Management (3x/week)

    Meta Ads

    • 1–2 Ad Campaigns Per Month

    • Advanced Audience Targeting

    • Ad Creative & Strategic Copywriting

    • Creative Direction for Ad Assets

    • Weekly Optimization

    Admin

    • Monthly Performance Report

    • Bi-Weekly Check-Ins

    • Priority Email Access

    • Client-Provided Content or Optional Content Shoots

    • Mini Content Shoot (45-60 min): $250

    • Additional Campaigns: $350 per campaign

    • Additional Ad Account Management: $750 per ad account

    Ad budget is separate and paid directly to Meta. 

  • *All monthly services require this package prior to the start of services.

    This foundational phase ensures your monthly content and ads are built on clear direction and aligned messaging.

    Includes:

    • Brand & social audit

    • Target audience refinement

    • Messaging & positioning clarity

    • Profile optimization (bio & highlights)

    • Content pillars framework

    • Creative direction & shot guidance

    Monthly management begins the following month.

Book a Call

Based in Monmouth County, NJ — serving wellness & other small businesses nationwide.

Current & Previous Clients

Logo for 'Hook'd Up' mobile IV hydration service, featuring a hook with an IV bag.
Text reading 'The COLOR Blue' with color blocks and a dark blue background.
Logo of Plumbing company named Plumbco, with the words Plumbing and Heating, and a water droplet symbol
A colorful logo with the words 'Chick & Sprout' in green and pink, featuring a small sprout with a pink chick's head on top of the letter 'i' in Chick.
Logo for Freddy G's Fitness with text, a large letter F and G, and a dog illustration, on a black background.
The word "HOMBREBODY" written in large, stylized brown letters.
Logo with green mountain silhouette, white letter 'R' inside a black square, and the word 'RECLAIM' below.
A book titled "Post Pardon Me" by Suzanne Yatim Aslam, featuring an illustration of a woman sitting cross-legged and reading a book inside a birdcage, with a light blue background.
Pizza Parlor logo with the words 'Pizza, Sandwiches, Salads' underneath.

  • "Nicole is one of the most organized and timely people that I have ever worked with! She knows her craft and is constantly monitoring data to find ways to improve. Cannot recommend working with her enough!"

    Emily Winters, Homebody Yoga

  • "Working with Nicole has been a great experience! She's always thinking one step ahead and consistently creates amazing content that speaks to our community and our overall brand. Cannot recommend her enough for all of your organic and paid social needs!"

    Gianna, Blue Co. Warehousing

  • "Nicole is AMAZING! She is extremely easy to work with, takes your ideas and creates amazing posts from them, handles any problems that may arise and has a great sense of humor! 10/10 would recommend!"

    - Becca, Blue Co. Warehousing

  • Close-up of eucalyptus leaves in a wooden planter.

    “NKTF has been a key partner in the growth of our post-construction cleaning business. Nicole provided marketing, social media, and statistical expertise supporting our advertising strategy. She researched our industry and provided ideas and 'out-of-the box' advertising approaches. Our footprint on Facebook and Instagram has grown exponentially as a result of Nicole's creative approach to marketing, creating inspiring video reels and social media posts. She reviewed monthly performance reports with us enabling our business to assess future growth opportunities. We highly recommend NKTF Social Media Solutions for your business, it will be worth your investment!”

    - Karen Egan & Cira Nickerson, Coastal Construction Finishers

  • Close-up of trailing eucalyptus leaves in a wooden planter, with a partially visible decorative ceramic plate to the left.

    “I’ve absolutely loved partnering with Nicole for my Instagram and Facebook ads. She can do it all totally by herself, or she can perfectly integrate any ideas or feedback I have! This allows me to be just as involved as I want or have time to be. She's also increased my subscriber list by 50% in just one month with her ads. Plus she's super fun to work with! I'd highly recommend Nicole!”

    - Caroline, Chick & Sprout

  • Close-up of green eucalyptus leaves growing out of a wooden planter, with a partly visible ceramic object on the side.

    "Nicole has been amazing. I'm tech illiterate and couldn't have launched my second edition without her. With her support I became a bestseller! My work is in postpartum depression and even though this is something Nicole hasn't experienced, she managed to do so much research that when she assisted or even wrote the copy for social media posts, it sounded exactly like something I would write. I was beyond impressed."

    - Suzanne Yatim, Post Pardon Me

Let’s connect on Instagram — @nktfsocialmedia

View fullsize Over the last year, I’ve shifted my business toward more strategy-led work and fewer ongoing clients. These are the ways I currently support small businesses – especially those in wellness, movement, and natural products.🌿 Most busines
View fullsize One of my favorite parts of this work is collaborating with small businesses that really care about what they’re building. @BlueCoWarehousing has been one of those. Grateful to get to support brands like this and help bring their ideas to life
View fullsize As the Black Friday deals roll out this week, just a little reminder to shop small when you can this holiday season.🙇‍♀️🎁 Every dollar you spend is hard-earned and when it goes to a small business, it actually means something. You’re s
View fullsize I currently have space for 1 new client in July! If you’ve been looking for social media or Meta ads support that actually works — 💻 Check out nicolektf.com (http://nicolektf.com/) 📞 Book a free discovery call 💌Or just DM me to chat!